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Copywriting Vs. Content Writing - The Big Question

Hello Readers, how are you?

Our team was getting a lot of emails in the past few days. All of them were asking about an important question. The question was about the difference between Content Writing and copywriting.

Not only on the emails but we hear this question hundreds of times daily. And it is an obvious question to be asked as they look kind of similar.



When someone hears copywriting for the first time they find it similar to content writing. And both of these activities work closely with each other. In this article, we will be discussing the difference between both.

Copywriting refers to the content written especially for promotional purposes. Copywriting is also considered as the act or occupation of writing the text for the purpose of advertising or other forms of marketing. 

The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

And when it comes to Content Writing then it is the content that is mostly written to inform people.  As we write these blogs to inform people and help the audience in knowing about a certain topic. You might not believe but this is how things work and you should also understand the fact.

Companies try to hire a single person and want them to work on both content writing and copywriting. But this way they get them on the wrong track and get no help from it. Because the tone and strategies for both of these types are very much different. 

While most of the successful content writers seem to have an enviable life. They work from home, make their own schedules and work as much or as little as they please -- the vast majority have a hard time making a living of it. 

Most of the content writers lack the skills necessary to succeed. Because even if you do things effectively and no matter how talented they are, writing skill is simply not enough. So, if you want to become successful as a content writer, you need a full toolkit of marketable skills.

Got the points? 

Still, have some queries? Then you can look at the below companies as some of them provide content writing services and others provide copywriting.
It's your reputation. Every post with your name on it should be original. That probably sounds crazy, with all the tens of thousands of people writing about the same subjects, but it's easier than it seems. Every talented writer can bring a unique voice, different perspective or new light to an overworked subject.

We will be answering all the user queries that we receive either in the comments or in the emails. Do share your questions in the comment sections.

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