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Case Study: Service Based Industry - Part 1

We shared a three-part case study recently. It was well accepted by all the people and we started getting emails from a lot of people.

Usually, our team keeps the game away from writing case studies because it takes a lot of time and energy. Also, we need to talk with the clients in order to share their name and details with the audience.



Many people don't get these things but they are some serious issues. Like, if you get to share the keywords on which you worked, you can't share them openly with your audience. And it is very difficult for the client to say yes to our request.

But, as we got an amazing response to our previous case study, we brought another one. This is about a website that we worked on. It belongs to a service-based industry and most of our projects are from the same industry. Product-based companies hardly outsource Digital Marketing and branding work. Our marketing head focuses on bringing in the client for service-based industries and keeps on telling the team to bring the best results to showcase.

This company named Pomgrato, came to us asking to handle the marketing process of their company. Pomgrato provides video KYC to banks and they have multiple banks as their clients. They wanted to scale everything and move completely in that sector. It is a new domain and not many companies have entered yet.



The major problem for them was to build trust among banks as they would not go with a new company. KYC is something that is a very serious matter for all the banks and thus they want it to give to a company that they can trust. So, our major focus was on the following things:

  •  Creating all the social media handles
  • Working on their website and content
  • Creating a separate blog and updating content regularly
  • Posting regular content on all the social media handles
  • Focusing on Guest Blogs for building a brand
By doing the above things we got amazing results in just 3 months. The brand was now active on search engines and anyone searching can get enough knowledge about it. After that, we created an email format that we wanted to send to the banks.

You can download the email template from our official website. The link is on the downloads page. We removed all the personal details from the template and anyone knowing the basics of Emails marketing can use the template simply.

We sent 120 emails and got a reply from 30+ clients. From that 30 clients, the company was able to close 12 clients and it was an amazing experience for them. These simple-looking activities helped them in acquiring 12 clients which will give them long term projects of something which is not even having enough competition.

So, this was the case study that we wanted to share with you. We hope you would like it and will share it with your friends. Thank you for giving the article your time.

Do check out the blogs that are shared below:

1. Hiring Freelancers

2. Articles for Writing Reviews

3. Content Fly

4. Padlet for Your Help 

Do take a notebook and write down all the important points that you find out from the blogs shared above. Make sure you also share the notes on Trello so that you can keep yourself updated. Someone from our team will update the Trello board next week.

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