I the last article we promised to present a case study with you. Our team started preparing it right away and we are here with it.
The case study is divided into three parts and this is the first one to it. Make sure to read all the parts before you end up to a conclusion. We divided it into three parts to bring clarity to certain things that might confuse the readers.
At its core, marketing is all about communicating with your customers in their own language on the platforms where they hang out. Before you can do that, you need to understand your audience.
Not just surface level stuff like “they want someone to look for their ad campaigns,” but a deeper understanding of how you will be providing those services effectively.
So, we will also be adding small modules in the case study to help you understand the important parts. We add some important points related to the ROI that you need to understand in order to know the results that we share.
Here is something from Single Grain:
The first question to ask yourself when calculating social media ROI is: what are your end goals? What do you ultimately want to achieve through social? Maybe you want to maximize the amount of traffic that you drive to a specific page. Maybe you want people to fill out their contact information through Twitter cards.
If you know what the above paragraph speaks, then only you should be moving to the case study. Now let us start with the case study of our one of the most popular client.
Case Study: Pizza Mat Hut
We worked on a company known as Pizza Mat Hut and helped them grow from 100 sales of Pizzas to 1500 Pizzas a day. Below are the points that we worked on:
We started off by testing a variety of different ad creatives, targeting segments, and placements. This helped us find a few combinations that delivered the most visibility for Harris Teeter in terms of the social media fan base. Once the fan base was established, we started growing the engagement rates of posts.
The strategy we used for Pizza Mat Hut to get in eyes of so many customers was neutral targeting. We implemented new and old geographic targeting of ads, Lookalike Audiences, and oCPM bidding to stretch ad dollars the furthest.
If you want to check more about the content that we used then you can look from the links below:
5. https://www.quicksprout.com/the-top-ways-to-come-up-with-new-content-ideas/
These are some of the posts that you can look at for learning more about the process. We will meet in the next part of this case study. Till then, take care and stay safe.
The case study is divided into three parts and this is the first one to it. Make sure to read all the parts before you end up to a conclusion. We divided it into three parts to bring clarity to certain things that might confuse the readers.
At its core, marketing is all about communicating with your customers in their own language on the platforms where they hang out. Before you can do that, you need to understand your audience.
Not just surface level stuff like “they want someone to look for their ad campaigns,” but a deeper understanding of how you will be providing those services effectively.
So, we will also be adding small modules in the case study to help you understand the important parts. We add some important points related to the ROI that you need to understand in order to know the results that we share.
Here is something from Single Grain:
The first question to ask yourself when calculating social media ROI is: what are your end goals? What do you ultimately want to achieve through social? Maybe you want to maximize the amount of traffic that you drive to a specific page. Maybe you want people to fill out their contact information through Twitter cards.
If you know what the above paragraph speaks, then only you should be moving to the case study. Now let us start with the case study of our one of the most popular client.
Case Study: Pizza Mat Hut
We worked on a company known as Pizza Mat Hut and helped them grow from 100 sales of Pizzas to 1500 Pizzas a day. Below are the points that we worked on:
We started off by testing a variety of different ad creatives, targeting segments, and placements. This helped us find a few combinations that delivered the most visibility for Harris Teeter in terms of the social media fan base. Once the fan base was established, we started growing the engagement rates of posts.
The strategy we used for Pizza Mat Hut to get in eyes of so many customers was neutral targeting. We implemented new and old geographic targeting of ads, Lookalike Audiences, and oCPM bidding to stretch ad dollars the furthest.
If you want to check more about the content that we used then you can look from the links below:
5. https://www.quicksprout.com/the-top-ways-to-come-up-with-new-content-ideas/
These are some of the posts that you can look at for learning more about the process. We will meet in the next part of this case study. Till then, take care and stay safe.
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