We are back here with another part of the case study. It got delayed a bit because we were waiting for confirmation from our client. As we had signed a letter to not disclose their name and all in our case study.
Our team reached them and discussed a strategy to showcase them in this case study. Instead of sharing their actual details, we will discuss the effect that we brought on their marketing campaigns.
In the last two parts we have already seen:
We started the ads for Chwiggy with just 20$/Day and then scaled the ads to 2000$/day. You can see exponential growth in the ad spent and the same was seen in the revenue generated. The team was getting an estimated ROAS of more than 12 times. This is something that most of Digital Marketing could not even think of.
Starting from the basics we used the techniques that most people would ignore. We took the analytics data of their websites and found the main things that are hurting the conversions.
Below are the things that we updated on the Landing page before running the ads:
The main target for the ads was not to sell but to attract people to subscribe for a monthly subscription. A user buying a small item is not enough and the monthly subscription got them 400x of money as compared with the single item. It also increases the lifetime value of a person attracted.
The benefit that we got was from the Content that we outsourced. Our team was working from home and thus we had a shortage of content. We contacted the companies shared below to provide us enough content:
These were some of the websites that were used for content inspiration. Most of them have got powerful content that anybody can use to get inspired. This was the last part of this case study segment.
We will be bringing in more content and case studies in the coming days. Stay tuned and be safe while learning new skills from your home. Comment down and our team will reply each and every comment.
Our team reached them and discussed a strategy to showcase them in this case study. Instead of sharing their actual details, we will discuss the effect that we brought on their marketing campaigns.
In the last two parts we have already seen:
- Brand identity creation for the company Pizza Mut Hut
- Selling more than 200 Pizzas a day with the help of advertisements
- Helping Chwiggy in beating the competition
- Selling chewing gums worth of million dollars in just 3 months
- Getting monthly subscription for the brand through which they can retain the orders
We started the ads for Chwiggy with just 20$/Day and then scaled the ads to 2000$/day. You can see exponential growth in the ad spent and the same was seen in the revenue generated. The team was getting an estimated ROAS of more than 12 times. This is something that most of Digital Marketing could not even think of.
Starting from the basics we used the techniques that most people would ignore. We took the analytics data of their websites and found the main things that are hurting the conversions.
Below are the things that we updated on the Landing page before running the ads:
- Worked on the loading speed of the Landing page
- Changed the font as it was not at all appealing
- Used different color variations
- Showcased the products at a better place
- Increased visibility of Call to Action and Offer timings
- Added notifications for previously bought items
The main target for the ads was not to sell but to attract people to subscribe for a monthly subscription. A user buying a small item is not enough and the monthly subscription got them 400x of money as compared with the single item. It also increases the lifetime value of a person attracted.
The benefit that we got was from the Content that we outsourced. Our team was working from home and thus we had a shortage of content. We contacted the companies shared below to provide us enough content:
These were some of the websites that were used for content inspiration. Most of them have got powerful content that anybody can use to get inspired. This was the last part of this case study segment.
We will be bringing in more content and case studies in the coming days. Stay tuned and be safe while learning new skills from your home. Comment down and our team will reply each and every comment.
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