Facebook now has close to 3 billion active monthly users. By having these many users on the platform they allow business houses to run ads and reach a lot of targeted people. Facebook is no more a social media company but an ads platform just like Google.
The average cost per click for a Facebook ad is around 1.72$ as studied and researched by worstream. This shows that for getting good revenue out of Facebook ads your products needs to be priced enough.
We are running ads for four of our clients and we are getting a good ROAS of around 4x. This means that for every dollar spent we are making 4 dollars in revenue. No traditional method of advertisemnt can give you this much ROAS.
Most of the traditional ads systems are not even equipped with a tracking system and thus the ROAS can not be calculated correctly. The clients that we have were frustrated with traditional marketing and then only they switched to Facebook and google advertisement.
One of them is a real estate broker and lost around 3000$ in brochure ads in 2018. After spending these many dollars on brochures they didn't got even a single call from any of the customer who saw that ad. They told us to start running paid ads on Facebook and just in 2 months they started to earn a good revenue.
So, from last two days Facebook ads is facing some weird issues on the platform. Suddenly our Cost Per Lead increased to double of what it was earlier and for one client the ad account got blocked without any reasons.
We tried to connect with their chat support but even being a premium member we didn't get any revert. Its being 48 hours and all the clients are messaging us to know about the ads and all. Facebook earning so much from ads should focus on providing a better chat support and customers should get reply instantly.
Even Google doesn't have that active support when people are spending million dollars in ads. Don't know why these companies ignore the most important thing and a lot of people are facing issues with this thing.
We hope to get these issues resolved as soon as possible else we will have to shift our ad budget to different platforms. Below are some articles that we found interesting for our audience. We share some amazing articles with each article and hope you are getting some good value out of these articles.
All the details on this post are updated as per the new trends in Facebook Advertisement. If you find any issue with the new updates then you can contact Facebook Ad Support.
You can always share your feedback about these articles in the comments and we reply to each and every comment that we get. Some of them have additional knowledge like programming and all so make sure to bookmark them for a later read:
1. https://entradium.com/en/events/blogger-s-meet-on-content-writing
Thank you for your time reading this post and we will update you with all related to Digital Marketing.
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